OUR STORY

Welcome to Lilla Risåsgatan 25 in Gothenburg to shop our curated collection of rare 1950s–60s Swedish deadstock workwear.

If you’re not located in Gothenburg, feel free to contact us — we’ll be happy to arrange shipping.

Mayed is a Swedish clothing brand rooted in quality, longevity, and quiet confidence.

We create garments in Sweden using overstock and sustainable fabrics, giving new life to existing materials while reducing waste.

Our design language is shaped by Swedish workwear from the 50s and 60s — a time when clothes were made to last, to be worn a lot and mended. We want to continue that tradition with a modern sensibility: timeless pieces with clean lines, gentle structure, and a comfortable fit.

Each garment is designed to move effortlessly between casual and smart-casual, embodying a simplicity that feels both utilitarian and refined.Our style has an androgynous character — balancing masculine and feminine qualities to create pieces that suit anyone, any day.

We focus on creating enduring staples beyond fashion seasons — clothing you can wear 95% of your life, that ages beautifully and remains relevant. We believe in making clothes as they once were made: honest, durable, and quietly sophisticated.