Golden Horse – Deadstock Late 1970s Chinese Denim Jeans
Description
Made in the People’s Republic of China- 100% Cotton | Never Worn | Original Tag intact
A rare piece of early export denim history from the dawn of China’s reform-era textile industry. These Golden Horse (金馬牌) jeans are genuine deadstock, never worn and still retaining their original factory tag. Produced in the late 1970s to early 1980s, they represent one of the earliest waves of Chinese denim made for both domestic workwear use and limited export.
Details
- Authentic Golden Horse branding with original paper tag intact
- 100% cotton raw indigo denim — crisp, mid-weight weave typical of shuttle-loom production
- Classic 5-pocket construction with copper rivets and contrast stitching
- Belt loops and reinforced back pockets with bar-tack stitching
- Selvedge edge visible at the outer seam (where applicable)
- Made in the People’s Republic of China — rare phrasing used before the modern “Made in China” label standardization
- Art. No. T086 / Size 104 (as on tag)
- Never washed, never worn — stored for decades in dry storage condition
Historical Context
During the late 1970s, as China began opening its manufacturing to international trade, small textile cooperatives and state-run factories began producing denim under brands like Golden Horse, Flying Eagle, and Red Dragon. These jeans pre-date the global export boom of the 1980s–90s and reflect an industrial aesthetic closer to 1950s workwear — straightforward, rugged, and built to last. Surviving examples in deadstock condition are exceptionally scarce.
Condition
- Mint vintage condition — unworn, unwashed, with tag still factory-attached
- Fabric remains stiff with no signs of wear or fade
- Hardware and stitching fully intact
- Only minimal shelf creasing or light dust from long-term storage
Care
To maintain the beauty and integrity of your purchase, we recommend treating it with care. Simple maintenance practices, such as gentle washing and proper storage, can effectively preserve the longevity of your favorites. We encourage you to refer to the care instructions included with each item, designed to help you keep your purchase in top condition.
Design
Our dedication to excellence extends beyond materials; it encompasses the artistry and craftsmanship illustrated in every piece we create.